Marketing Audit
Jagra’s Marketing Audit service provides a clear, data-driven view of how your current marketing investments are performing, helping you understand the true ROI of your spend. We assess the full scope of your marketing efforts —including your website, campaign tactics, budget allocation, pipeline contribution, customer engagement, and new logo acquisition — to reveal what’s working and what’s not. And the really good news is that Jagra's proven methodology means it can get done easily and quickly, with no disruption to your business.
Goals
Many organisations lack the skills to clearly define the goals of marketing and instead leap into action and get executing campaigns. It's understandable, the business needs to keep moving and generate pipeline. This simple step quickly identifies what goals there are and more importantly, what they should look like going forward.
Brand
Every business wants, and often believes, it has its own unique brand and message. But how is the business and the brand really seen? Here we compare the perceived 'as is' and desired state of the business in terms of it's brand and it's messaging with how the market, customers and partners perceive it. This allows us to truly 'level set' where the brand is today, and what needs to happen to get to its desired state.
Marketing Performance
First we deep dive into the performance of your website and consider traffic, page performance, drop off's, lead performance, and performance over time. Then we move to the campaign view and uncover investment vs return, what's worked and what hasn't and why, and what's been missing in your campaign strategy.
Final Analysis
Having got fully underneath your business and your marketing performance, we present back a clear plan on what's working and what's not, what the right strategy and marketing plan should look like going forward and what would be the likely costs and ROI.